NSM 2017 serves both front-end and back-end purposes. On the front-end, it allows the attendees of Genomic Health’s national sales meeting to access personalized agenda, meeting agendas, venue maps, and session surveys. On the back-end it allows the meeting organizer to measure attendee engagement.
NSM 2017 also is an environmentally friendly alternatives to printing out event information, which is the traditional way of communicating pertinent to attendees.